Maturing the communication of a homepage for a famous feedback company
Usabilla is a Dutch software company and their focus is the voice of the customer. They are developing a new way of giving feedback, making the optimisation of digital channels easy. As a fast-growing company in the b2b market, my mission was to review the entire branding and visual identity of the marketing website to make it more consistent with the new backend application. In doing so, giving a more mature tone while also providing a visual evolution of their digital brand guidelines.